Web relationships get tangled
Web portals promote thoughtless online trading. Web portals are paid by online brokers for each customer they send to the broker. Portals run “news” stories about stocks and then include links in the story to online brokers where you can quickly buy or sell the stock. If you give credence to printed material formatted as news, you are likely to be drawn into making online trades by a Web portal.
Online brokers trigger impulse buying. Impulse buyers do not even check the latest corporate news. The availability of cash or margin triggers purchases of any stock or fund that looks fun, sure, prestigious, or attractive. In seconds, the buy is executed and the impulse over. Remorse often follows.
Only investors with good research skills, independent attitudes, and patience are happy with online brokers. Others are outside their comfort zone. Impulse buyers should stay away from stocks in all forms. Real estate, oil and gas, and other asset classes are better routes to happiness.